VIA

Research

Research

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Design Process

Watch Breakdown

Kiosk

VIA

Elements

Packaging

Advertisement

Real World

Snapshots

VIA: VIRTUAL ITINERARY ASSISTANT 

VIA is a Design Research group project for Massachusetts College of Art and Design in the Fall and Spring semester of 2018.

 

Prime Objective

To create a design intervention that would solve your audience problem.

 

Design Team

Bryan Castro, Eva Loh, Wendy Umaña

 

Art Direction: Eva Loh

Advertisement Design: Eva Loh, Wendy Umaña

Branding & Identity: Eva Loh

Industrial Design: Bryan Castro

Motion Graphic: Bryan Castro

Packaging: Wendy Umaña

Product / UI Design: Eva Loh

Research & Field Study: Bryan Castro, Eva Loh, Wendy Umaña

User Testing: Wendy Umaña

Video Production: Eva Loh

Video Post Production: Bryan Castro

 

Credit:

Product Mockup based on: Polar A370

https://www.polar.com/blog/meet-the-new-polar-a370-fitness-tracker/

 

Video & Audio Sources for Video Production:

 

Life Well Travelled Campaign, Cathay Pacific

https://www.youtube.com/watch?v=56n59IggigQ

 

Dear Galieleo, Thai Movie Trailer

https://www.youtube.com/watch?v=g-8e3ifhJ8I

 

Wonderful Indonesia Commercial, Indonesia Ministry of Tourism 

https://www.youtube.com/watch?v=ZBY2hFCSTBw

 

 

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